Stawell is the major town within the Grampians Region of Victoria. This is one of the fastest growing tourism areas in Victoria. The annual spend by tourists in the Grampians grew by a whopping 31.9% from 2017 to 2018. Visitors now spend $356 million annually in this area, with over a million visitors in this period. (Source: Tourism Research Australia)
At RBC we recognised this as a key market for advertisers, and was wanting to be able to provide an outdoor advertising solution. Both faces measure 8.3m x 2.2m – which is large enough to make a huge impact on the 45,500 cars that view the site each week. The two faces are also priced at a level that is accessible to local advertisers looking to reach tourists.
The inbound face is seen by all traffic heading to Stawell and the Grampians from Ararat, Ballarat & Melbourne. Alternatively, the outbound face impacts traffic heading towards Ararat & Ballarat.