Out of home is booming and no sign of slowing down. While other traditional media formats are shrinking, outdoor audience are surging. Australians are spending more time on the road, in regional centres and out in the world and our billboards are right there with them.
Gawks network delivers 86 million+ impressions across 594 roadside faces, reaching 5.4 million Australians aged 14 and over. Nationally that’s 24% reach but in regional markets we operate across VIC, SA and NSW, we reach 59.6% of all people at an average frequency of 21.2 times.
We built the best billboards in regional Australia. The least we can do is tell you exactly who’s looking at them.
Every impression figure Gawk gives you is independently calculated using MOVE, Australia’s world-leading outdoor audience measurement system. No guesswork. No back-of-napkin estimates. Just real data, properly explained.
Why does frequency matter so much?
Because a billboard isn’t a Google ad. Nobody clicks on it in the moment they see it. It works through repetition; building familiarity, embedding your brand name, making sure that when someone needs what you sell, you’re the first name that comes to mind.
One exposure plants a seed. Ten exposures grows a brand.
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