Outdoor Advertising is clearly the fastest growing traditional media format in Australia. From 2014 to 2019 outdoor advertising revenue grew 84% (PWC – Australian Entertainment & Media Outlook).
This growth has been for a number of reasons. Outdoor audiences along major roads continue to grow, while other traditional media audiences are largely declining. Importantly, your brand stands out from the crowd – as your customers can’t skip or fast forward your ad, or change the channel.