Many advertisers find regional campaigns to be more cost effective. Incredibly, despite 36% of Australia’s population living in Regional Areas, only 10% of advertising budgets are spent there (source: Boomtown).
Your brand can stand out in regional markets. In metro markets people in capital cities see on average 30 outdoor advertisements each day (source: OMA). This could not be more different in regional markets – with very few ads competing for attention.
As an example – we have several sites that are the only billboard for over 200km of highway. How’s that for cut through with your message!