About Gawk
Gawk Outdoor was founded in January 2018 by James & Luke Course (originally called Regional Billboard Co). We saw a huge gap in the market in Regional Victoria. There were very few billboards, and those that existed were sold almost exclusively to large national brands. We set about changing that, building high quality sites and giving local businesses equal opportunity to advertise with us.

We are hugely passionate about Regional Victoria. Almost every supplier we use is located regionally and we inject over $300,000 into the economy each year in Regional Victoria. This includes rent payments to our landlords and payments to suppliers based in Regional VIC.

At Gawk we are bold, and love fighting above our weight division. We have a single minded focus on developing the best quality billboards in Regional Victoria – and have spent over $1.3 million doing so.

We are incredibly lucky to spend a lot of time on the road in Regional Victoria, which is such a great place. Even luckier is the fact we deal with so many brilliant people – our customers, landlords, agencies and suppliers.

Gawk Outdoor is a family owned and operated business which was founded by Luke and James Course. We are brothers who love working together and have spent more hours than most on the highways of Victoria. If you are ever looking for a Top 10 Country Bakeries we are your guys!
Luke Course
Managing Director

Luke was previously Head of Australia for Landmark Dividend – an American investment firm. Under Luke’s guidance Landmark invested over $50m in outdoor advertising, telecommunications and renewable energy.
Luke loves playing cricket, horse racing and travelling.

James Course

James has extensive experience in architecture and building design having worked with a full-service architecture firm in Melbourne. He led projects in residential, commercial and government.
He enjoys surfing, playing footy and getting away along the coast or the Murray.