About Gawk
Gawk Outdoor was founded in January 2018 by James & Luke Course (originally called Regional Billboard Co). We saw a huge gap in the market in Regional Victoria. There were very few billboards, and those that existed were sold almost exclusively to large national brands. We set about changing that, building high quality sites and giving local businesses equal opportunity to advertise with us.

We are hugely passionate about Regional Victoria. Almost every supplier we use is located regionally and we inject over $300,000 into the economy each year in Regional Victoria. This includes rent payments to our landlords and payments to suppliers based in Regional VIC.

At Gawk we are bold, and love fighting above our weight division. We have a single minded focus on developing the best quality billboards in Regional Victoria – and have spent over $1.3 million doing so.

We are incredibly lucky to spend a lot of time on the road in Regional Victoria, which is such a great place. Even luckier is the fact we deal with so many brilliant people – our customers, landlords, agencies and suppliers.

Gawk Outdoor is a family owned and operated business which was founded by Luke and James Course. We are brothers who love working together and have spent more hours than most on the highways of Victoria. If you are ever looking for a Top 10 Country Bakeries we are your guys!
Luke Course

Luke was previously Head of Australia for Landmark Dividend – an American investment firm. Under Luke’s guidance Landmark invested over $50m in outdoor advertising, telecommunications and renewable energy.
Luke loves playing cricket, horse racing and travelling.

James Course

James has extensive experience in architecture and building design having worked with a full-service architecture firm in Melbourne. He led projects in residential, commercial and government.
He enjoys surfing, playing footy and getting away along the coast or the Murray.

Sam Skolnick
Sales Executive

Sam has extensive experience in the face-to-face sales industry. He has been one of the top sales reps in Australia in Charity Fundraising and has built and trained teams of sales reps from Melbourne to Brisbane in many national campaigns. Sam also has numerous community awards for music and community service.

Residing in St Arnaud, Sam enjoys having a pub meal at the local and watching the footy.

Will Hamilton
Sales Executive

Being a Geelong local, Will loves long walks on the beach with his partner (a bag of hot chips), spending time with loved ones and attending every Geelong Cats home game. Will’s passion lies with providing positive customer experience and creating meaningful relationships.


If Will could have his own billboard, it would be a photo of him surfing while also taking a specky on an angry Luke Hodge.

Phil Zumbo
Sales Executive

Phil has 10 years’ experience in customer service-driven industries such as banking and hospitality, as well as for sporting bodies, community groups and clubs.


He’s pretty handy at footy and cricket also and hopes to one day watch Australia play the West Indies in the Caribbean.

Lisa Domingo
Operations Coordinator

Lisa has a wealth of client and agency management expertise and 15 years administration experience.  Well versed in client campaigns and customer relations, she is an exceptional communicator and super organised.


Lisa enjoys time with her family, horse riding & craft hobbies – but would never go skydiving again.

Phoebe Grant
Graphic Design

Phoebe is studying Bachelor of Design at Deakin University and implements her visual communication skills across the business, to enhance our brand and client communications.  Previously a manager at McDonalds, she’s also great at keeping everyone in order.


Phoebe enjoys going out with friends, performing in musical theatre productions and playing netball.

Laurenna Toulmin
Marketing Consultant

Laurenna has almost 20 years’ experience in media, broadcast, marketing, and content.  She has worked with major television networks, agencies, and large corporate firms. Laurenna is also a professional voiceover artist.


Living on the edge of a state forest, Laurenna enjoys heading out her back door for a bushwalk and day trips around regional Victoria with her daughter.