author
Luke Course
Administrator
published
October 16, 2024
3 weeks ago

Get ready, Newcastle business owners! We’ve got a ripper bit of news that’ll have you shouting “Onya, Mate!” from the rooftops. Gawk Outdoor, your friendly local legends in billboard advertising, are shaking things up with a state-of-the-art digital billboard in Thornton, right along the New England Highway. It’s the new way of advertising in Newcastle — bringing the big smoke’s power to the good folks of Regional New South Wales! 

Where Is Newcastle, New South Wales: 

Newcastle, NSW, is like Sydney’s cool cousin who decided to set up shop a bit further north. Just 160 kilometres (about 100 miles) from the big city, this coastal gem is nestled between the sparkling Pacific Ocean and the Hunter River. With its stunning beaches, lively port, and a cultural scene that’s always up to something fun, Newcastle is where you go for a cheeky blend of historic charm and modern flair. So, if you’re up for some coastal vibes or simply looking at advertising in Newcastle, you now know where it is and how effective advertising your brand in this town could be. 

Where Our Billboard Is Located: 

Perched right on the New England Highway in Thornton, this double-sided digital billboard captures traffic traveling from Newcastle to Maitland. It’s perfectly positioned near Green Hills Shopping Centre, as well as key industrial and retail precincts in the Hunter region. With average traffic numbers coming in at 376,000 cars every four weeks, it’s the perfect place to catch the eye of both locals who know the area like the back of their hand and tourists cruising through for a taste of adventure. With this billboard, your business will make a splash with everyone who drives by!

Gawk’s Got Your Back: Affordable, Effective Advertising in Newcastle

At Gawk Outdoor, we reckon advertising should be fun, cheeky, and — most importantly — do the job right. That’s why we’re hitting the scene in Regional New South Wales with this fantastic new digital billboard in Thornton. No more sitting around waiting for customers to stroll in. With our digital platform, you’ll catch them on the go — in their cars, on their way to work, or grabbing a quick snack at the servo.

Our digital billboard offers local businesses the chance to get noticed without the crazy city price tags. Forget those sky-high Sydney rates! With Gawk Billboards, you get to play in the big leagues but without having to sell your left kidney. It’s business advertising that’s as unique as Newcastle itself. Level up, legends!

Newcastle New South Wales Things To Do: 

Newcastle, NSW, is where laid-back coastal vibes meet vibrant city life, attracting both tourists and locals alike. Whether they’re soaking up the sun on stunning beaches, exploring the buzzing arts scene, or just enjoying a coffee with a view, everyone’s got their eyes on Newcastle. 

And if you’re looking to make an impression with your advertising in Newcastle, our digital billboard on the New England Highway is your golden ticket. Positioned perfectly to catch the attention of both tourists and locals, your message will shine as brightly as a Newcastle sunset, reaching a diverse audience on the move.

  • Hit the Beaches: Kick back at Nobbys Beach or Newcastle Beach, where you can catch some rays, ride the waves, or just pretend you’re in a surf ad.
  • Explore the Harbour: Stroll around the revitalised Newcastle Harbour, or hop on a ferry for stunning views and a touch of maritime magic.
  • Climb the Fort: Scale the historic Fort Scratchley for panoramic views that will make your Instagram pop. History meets stunning vistas—what’s not to love?
  • Get Artsy: Dive into the Newcastle Art Gallery or explore the street art scattered around town. It’s like a treasure hunt but with more colour.
  • Wine and Dine: Savor local eats and drinks in bustling dining precincts like Darby Street. From trendy cafes to swanky bars, it’s a foodie’s paradise.
  • Go for a Hike: Take on the Bathers Way coastal walk, where you’ll get your steps in while soaking up breathtaking ocean views.
  • Hit the Markets: Check out the Newcastle Farmers Market for fresh produce, quirky stalls, and a taste of local life.
  • Catch a Show: Check out what’s on at the Civic Theatreor one of the many live music venues. There’s always something to tickle your fancy.
  • Visit A Bakery: Looking for the best pies in the region just like us? Whilst there are many great local bakeries in Newcastle, our favourite would be Uprising.  

Benefits Of Digital Billboard Advertising Local Newcastle Businesses

Maximum Visibility For Your Brand

With DOOH advertising in Newcastle—think digital billboards and high-traffic screens, you’re not just catching eyes; you’re grabbing them and holding on tight. For regional businesses around Thornton, this is pure gold.

Instead of spending a fortune on broad, traditional media, Digital Billboard Advertising focuses your message precisely where it counts: right in front of your local audience. Whether it’s a digital billboard in a bustling town centre or a roadside screen on the New England Highway, you’re getting top-quality visibility right where it matters.

Real-Time Flexibility and Relevance

Digital Out Of Home advertising is designed to capture attention in a way that’s impossible to ignore. For regional businesses, this is a huge win.

Digital billboard advertising is a powerful tool for promoting local events. For example, a sports store can highlight its best deals on jerseys and gear. This kind of timely and relevant messaging ensures that DOOH effectively engages local audiences.

Reaching People On the Move

Out Of Home Advertising reaches people where they’re out and about, making it perfect for regional areas where driving is a way of life. Whether folks are commuting to work, heading to the shops, or passing through on their way to the next town, DOOH captures them in moments when they’re most receptive to new ideas and offers. For regional businesses, this is a prime opportunity to connect with potential customers who are already in the buying mindset.

Building Local Awareness and Loyalty

Digital Out Of Home Advertising isn’t just about ads — it’s about building community connections. This well-placed digital billboard will become a local landmark, a trusted source of info, or even a bit of a local talking point. Regional businesses can use DOOH to highlight community involvement, support local events, or share messages that resonate with the locals. This builds trust, boosts brand loyalty, and reinforces the business’s place in the community.

Combine Digital and Physical for a Winning Marketing Strategy

Digital billboard advertising in Newcastle provides a unique opportunity to integrate your online and offline marketing strategies. Regional businesses can connect their digital ads to online content, social media, or in-store promotions. 

For instance, if someone sees an ad for a local boutique’s new collection on a digital billboard, they might visit the boutique’s Instagram page and then come into the store to make a purchase. This approach creates a seamless experience that keeps your business top-of-mind across multiple channels.

Let’s Talk Creative Flexibility: 

This digital billboard, just like our other eye-catching beauties, displays your ads for 30 seconds every 4.5 minutes, giving you about 14 hours of ad time each week. Our latest gem boasts a dazzling electronic screen, stretching an impressive 8 metres by 2.08 metres. And here’s the best part: you can flaunt up to four different pieces of creative, so you can show off your entire product lineup or run a kickass brand awareness campaign. Flexibility and flair—your advertising in Newcastle just got an upgrade! 

Advertising In Newcastle Innovation & Environmentally Friendly

When it comes to energy-efficient advertising in Newcastle, digital billboards are leading the charge. Not only do they shine bright with their high-tech flair, but they’re also kind to Mother Earth. 

Here’s the lowdown: Digital Out Of Home (DOOH) advertising only consumes 0.2% of the ICT sector’s power, which is a drop in the ocean compared to other tech devices. For context, smartphones, PCs, and TVs gobble up 39.4% of that power pie, and data centres and networks take a hefty 60%.

In the grand scheme of advertising power usage, DOOH uses just 2.4%, which is closely aligned with its market share of 3.7%, making it super energy efficient. Compare that to the Internet’s 66.5% or TV’s 27.8%, and it’s clear that digital billboards are the eco-friendly choice.

And when it comes to carbon emissions, DOOH is a champion. With just 0.25 grams of CO2 per impression, it’s the greenest option out there. For comparison, the Internet emits 1.00 grams, TV is at 1.99 grams, and traditional press is at a whopping 8.28 grams. Embracing digital billboard advertising means you’re not just staying ahead of the curve—you’re also reducing your carbon footprint. It’s a win-win for both your brand and the planet!

Ready To Get Your Business Seen By Thousands? 

The Digital Super 8 Billboard hitting the New England Highway in Thornton is set to shake things up! It’s your golden chance to elevate your business and grab the spotlight. Gawk Outdoor is absolutely buzzing to lead the charge in Newcastle’s advertising scene. Stay tuned for all the exciting updates as we get ready for the grand reveal.

If you have questions or are eager to look into some of the options available to you and your team when it comes to advertising in Newcastle, then join the waitlist of local businesses ready to advertise and reach out to us today! If you’re excited to make a splash on the Digital Billboard in Thornton, send us your expression of interest, follow us on social media and let’s get your business seen by thousands of potential customers!