Your billboard just got smarter than the weather app.

Introducing Weather Dependent Creative.  Digital billboards that change with the weather, automatically. Available now across regional Australia.
Talk to your rep
What is it?

Weather Dependent Creative automatically switches your billboard message based on real-time conditions; temperature, rain, wind and UV index. Meaning your ad is always saying the right thing at exactly the right moment.

Hot day? Show your iced coffee. Raining? Push the hot soup deal. Cold snap? Time for the winter warmers.
No minimum spends and no corporate price tag
Weather Dependent Creative is now available across our regional digital billboard network, without the usual barriers that have kept this tech locked to metro budgets.
The right creative, to the right audience, at the right time
The technology is straightforward. Each digital screen connects live to BOM data, updating every 5 minutes. When the weather shifts, the creative shifts with it. Same billboard. Smarter message.
Powered by live data, not guesswork
The technology is straightforward. Each digital screen connects live to BOM data, updating every 5 minutes. When the weather shifts, the creative shifts with it. Same billboard. Smarter message.
Get started — talk to your rep
1. Set up your creative versions once
Work with your designer to create 3–5 versions of your ad; one for each weather condition relevant to your business.
2. Set your weather triggers
Tell us what conditions trigger each creative — over 30°, rainy, under 10°, high UV. We do the rest.
3. Sit back. The billboard does the thinking
Using Broadsign’s SmartFeed technology, each screen connects live to Australia’s BOM data, updating every 5 minutes. When the weather shifts so does your message.
Why does it work?

Context drives effectiveness.

When an ad speaks directly to what someone is experiencing right now, the heat, the rain, the cold, it doesn’t feel like advertising. It feels like the brand actually gets them.

Research consistently shows contextually relevant ads dramatically outperform static messaging. Weather is the most universal context of all. Everyone feels it. Everyone responds to it.
Let’s Work Together