The Princes Freeway is one of the key roads in Regional Victoria. It connects Melbourne with Warragul, the Latrobe Valley (Morwell & Traralgon) and Greater Gippsland (Sale, Bairnsdale & Lakes Entrance). The busiest section of this Freeway is the 100km between Pakenham and Traralgon – which has been a problem for advertisers as there is not a single billboard to reach this huge audience.
This has just changed thanks to a ground-breaking new supersite developed by Regional Billboard Co. Located on the Freeway as it bypasses Morwell, it has been suggested this site could have the longest viewing of any billboard in Regional Victoria.
Whether an advertiser is trying to reach tourist traffic heading to Gippsland or the Morwell and Traralgon audiences – this site can deliver. Over 18,000 cars pass this billboard every single day.
Such an incredible advertising opportunity has not been missed by advertisers – local radio station TRFM, Optus & McDonalds have already booked out the first 6 months.