Despite some of the short-term challenges presented by COVID, Regional Billboard Co continues to grow rapidly. In the past month RBC has completed construction on new sites in Wodonga, Warragul, Beaufort and Rosedale.
This expansion has been underpinned by the strength of demand from advertisers for outdoor advertising in Regional Victoria – which has been impacted as severely from COVID.
The new site in Wodonga provides coverage in a key regional city and is arguably the highest impact large format billboard in Wodonga. This site is the first thing motorists see entering Wodonga on Melbourne Rd – which is the main exit from the Hume Freeway. More information on this site can be found here.
Beaufort is often referred to as the Gateway to the Grampians and is located on the Western Hwy and Ararat. Reaching all tourists heading to the Grampians from Melbourne and Ballarat, this is a truly unique site. It is in fact the only large format billboard for over 120km of the Western Hwy (between Melton and Beaufort). To see more on this site follow the link here.
Warragul is one of the fastest growing towns in Regional VIC and has always had very limited outdoor advertising options. The new billboard is located in the heart of Warragul – smack bang in between Coles & Telstra. You can see the new site here.
Rosedale is located on the Princes Hwy in Gippsland – roughly half way between Traralgon & Sale. This new site provides advertisers with a unique opportunity to reach highway traffic 15 mins from these key regional centres. More info is available here.