author
Luke Course
Administrator
published
October 28, 2024
2 months ago

If you’re looking to make a bold impact with Port Augusta Advertising, here’s a cheeky little secret: there’s a shiny new digital billboard that’s ready to do the heavy lifting for you. Whether your audience lives locally, is heading to the heart of the outback or making their way to Port Augusta, Whyalla or the EP and beyond, this billboard ensures your business gets seen by travellers from all walks of life.

Port Augusta Advertising

Why Advertise in Port Augusta?

Port Augusta isn’t just another town on the map—it’s the gateway to Australia’s heartland, the “Crossroads of Australia,” where epic journeys begin. Positioned at the entrance to the Flinders Ranges and along the 2,388 km Port Augusta to Perth corridor, this city is the launching pad for adventurers heading to Coober Pedy, Uluru, and beyond. 

But Port Augusta isn’t just about breathtaking landscapes; it’s about opportunity. 

Our digital billboard is located right where westbound traffic rolls in, racking up visibility to 154,000 cars every four weeks. That’s a whole lot of eyeballs on your brand!

With Spencer Gulf nearby, this region has been an economic powerhouse for decades. The Gulf has long fueled South Australia and beyond with its rich mineral resources and industrial outputs. With a diverse population with 44% of their population aged between 25 and 60, Spencer Gulf is a vibrating hub of cultures and industries, making it a vibrant area for local businesses to thrive.

Why Advertise in Port Augusta

What to Do in Port Augusta (Aside from Gawking at Your Billboard!)

When people search for “what to do in Port Augusta,” they’ll find plenty to explore. Here are a few standout attractions that draw in visitors:

  • Australian Arid Lands Botanic Garden: A stunning showcase of native desert plants, offering a unique glimpse into the outback’s flora. It’s a must-visit for nature lovers.
  • Wadlata Outback Centre: This interactive museum takes visitors on a journey through time, revealing the history of the outback and its people. It’s perfect for curious minds.
  • Flinders Ranges: A breathtaking natural wonder, offering hiking, wildlife spotting, and panoramic views. The rugged beauty of the ranges is unforgettable.

But while visitors enjoy these attractions, they also spend plenty of time driving.

Whether they’re taking in the sights or looking for more Port Augusta attractions, our digital billboard ensures your brand gets noticed along the way.

What to Do in Port Augusta

Who’s Passing Through?

With a population of around 13,829 and thousands of tourists flowing through daily, it’s prime real estate for your ads. These are adventurers, road-trippers, and tourists who are itching for the next best thing (like, maybe your business).

Our billboard’s strategic location on 20249 Augusta Hwy means your message will reach folks making the trek from Adelaide to Port Augusta, along with anyone headed toward iconic destinations like Coober Pedy. Basically, if you want to hit the brakes on your audience’s attention, advertising here is a no-brainer.

Driving From Adelaide To Port Augusta

Port Augusta Tourism Numbers 

Port Augusta is pulling in the crowds, with a whopping 360,000 visitors rolling through each year as they head into the Flinders Ranges and Outback (FRO) region. Yep, that’s over half of all the folks visiting the area, making Port Augusta a prime pit stop!

Now, while we’re snagging the attention of these adventurers, Port Augusta’s slice of the overnight stays (13%) and tourism dollars (17%) could use a little love. But don’t worry – tourism spend was set to rise by 7% to $74.9 million by 2020, which means there’s plenty of action coming through this gateway to the outback! 

Tourists Visiting Port Augusta

Port Augusta Hosting the 2025 SA Masters Games

Adding to the excitement, Port Augusta is gearing up to host the 2025 SA Masters Games! Recently announced by Sport SA and supported by Port Augusta City Council, this major event is set to shine a spotlight on the city’s excellent sporting facilities and its one-of-a-kind location. The Masters Games are expected to attract athletes and visitors from all over, bringing a significant boost to local tourism and business.

For local businesses, this means one thing: prime advertising potential. 

Our digital billboard on Augusta Highway will give local companies a golden opportunity to capture the attention of thousands of visitors, making it an ideal platform for businesses to showcase their products and services. With so many eyes on Port Augusta, advertising here during the Masters Games could be a game-changer, driving exposure, brand recognition, and new customers.

Digital Billboards: Bigger, Better, Bolder

Digital Out of Home (DOOH) advertising is quickly becoming the go-to for businesses looking to break through the noise. But why go digital? It’s flexible, it’s eye-catching, and best of all, it’s customisable. Want to change up your ad to target tourists over a long weekend? Easy peasy! 

Plus, our 8.3m x 2.2m billboard serves up vibrant, high-resolution content that’ll turn heads and leave a lasting impression.

Let’s Talk Business

If you’ve been Googling “advertise my business” or wondering about the benefits of billboard advertising in South Australia, let us hit you with some facts. Outdoor advertising, especially with a digital billboard in Port Augusta, gives you a massive advantage. Not only are you hitting locals, but you’re tapping into the minds of thousands of travellers who might need a pit stop, a meal, or even a new service as they continue their journey.

Advertising on a digital billboard with Gawk Outdoor isn’t just a “set it and forget it” deal. Our team is all about helping you maximise your ad’s potential, ensuring it’s dynamic, engaging, and targeting the right audience at the right time.

Sidenote: Our favourite bakery in Port Augusta is JM Deli. If you’re in the area, they’re definitely worth a visit. Onya JM! 

Why Port Augusta, Why Now?

You’ve heard about Port Augusta real estate, and we can tell you the same logic applies to billboard advertising: it’s all about location, location, location. With the town serving as a central hub between so many major destinations, your business ad can reach thousands of people who are in transit, making it the perfect opportunity to boost brand awareness.

Why Advertise In Port Augusta

How to Make It Work for You

So, how do you make sure your business reaps the benefits of Port Augusta advertising? The key is building out a message that speaks directly to the diverse audience driving through. Whether you’re appealing to locals looking for the best Port Augusta Australia hotels or tourists searching for things to do in Port Augusta, a digital billboard gives you flexibility.

Want to promote a flash sale? You can update the content instantly. Launching a new product? Get it out there in seconds.

With so much traffic moving through Port Augusta, this isn’t just any billboard — it’s a business game-changer.

Hit the Road with Gawk

At Gawk Outdoor, we like to keep things fun and cheeky, but we’re dead serious about results. Our digital billboards, including the one in Port Augusta, offer unmatched visibility in some of the busiest corridors in the region.

So, if you’re after Port Augusta advertising that reaches a constant flow of eager travellers, give us a shout! We’ll help you “gawkify” your campaign, making sure your brand gets noticed, remembered, and loved before your audience hits their next stop. 

Ready to roll?

Register your expression of interest today and let’s get your business up on the billboard that’s got all of Port Augusta talking.

Also, be sure to follow us on social media to keep up the date with the latest insights, trends and stats on the Outdoor Advertising industry.