author
Luke Course
Administrator
published
July 5, 2022
1 month ago

JUST one month after the addition of the Warragul Digital to our portfolio, Regional Victoria’s top Outdoor Advertising company Gawk Outdoor launches a fresh digital billboard in the heart of Mildura. This new location follows the growth of the outdoor advertising industry and more specifically the high demand for digital format opportunities.

“We couldn’t be more excited about this new site. It is the first large format digital billboard in Mildura, and the demand has blown us away” Said Gawk Director Luke Course “The ability for this technology to display dynamic advertising content has been a big drawcard – with pubs being able to show their daily specials or retailers updating their weekly specials each week.” Being the first billboard of its kind in Mildura, this electronic site opens doors for all types of businesses within Mildura and surrounds. It helps provide an accessible option for brands of all sizes to outdoor advertising.

The new billboard is in a prime location on the wall of Snap Fitness at 844 Fifteenth St, adjacent to Mildura Central and surrounding anchor brands such as Petbarn, Subway, Coles, and Dan Murphy’s. This new electronic billboard can also be seen just down the road from two of the four additional static format Gawk Outdoor billboards within Mildura.

The new digital has seen massive attention, even before its launch. Director Luke Course says “This is one of the busiest roads in Mildura and an absolute premium location. Already we have had over 15 local businesses sign on as clients, so the advertising content will all be very localised”. Running 10 advertisers each week on an even 30-second rotation, this site exposes a range of brands to 280,000 cars (per 4 weeks) travelling throughout Mildura.

Filling up the spaces in its first month live are Dominos, KFC, NAB, and VIC Chamber of Commerce as well as some Mildura locals including McGlynn Hunt Funerals, Imperial Painting, Ray White, and Swan Hill Inc.

Find out more about our brand-new Mildura Digital Billboard here.