Luke Course
October 16, 2023
9 months ago

Optimize Your Advertising Potential with Gawk Outdoor’s New Grovedale Digital Billboard.

Exciting news is on the horizon for businesses looking to maximize their advertising reach in the Geelong and Surf Coast Region. Gawk Outdoor, the leaders in regional Victorian Outdoor Advertising, are introducing a cutting-edge Digital Billboard in Grovedale at 192-194 Torquay Road. This innovative addition is all set to change the game in how businesses connect with their audience.

Grovedale Digital Billboard

Why Choose Gawk Outdoor?

At Gawk Outdoor, we understand the power of effective outdoor advertising. Our mission is to provide businesses with the tools they need to make a lasting impact on their audience. With the introduction of our Grovedale Digital Billboard, we are opening up new possibilities for businesses to capture the attention of both locals and tourists alike.

How Our Grovedale Billboard Works

Our newly developed site features both an electronic and a static billboard, with each face measuring an impressive 8.3 metres by 2.2 metres. Advertisers can book the static side for minimum 4-week campaigns, while the digital side offers greater flexibility with booking options as short as 1 week. 

Our state-of-the-art LED screen offers the highest quality display available in Australia. Additionally, the digital side of the billboard allows for the showcasing of up to ten clients in rotation and each client can run up to four different creative pieces within a single week, providing advertisers with unparalleled flexibility. With more than 500,000 cars passing by every four weeks, this site offers an exceptionally effective way to reach target audiences in Grovedale, Torquay, and Geelong.

How Gawk's Billboards Work

Expanding Opportunities Across Geelong

Gawk Outdoor proudly presents a network of Static and Digital Out of Home (DOOH) advertising billboard sites across the Geelong area, assuring your message reaches the right audience at the right time. Our locations encompass  North GeelongGeelong CBDTorquayGeelong East, and Geelong West

Each site has been strategically selected to optimize businesses’ exposure to their target markets, establishing us as the go-to partner for businesses seeking effective advertising solutions in the region. This prime location is the only digital billboard on Torquay Road, the primary route connecting Geelong with Mt Duneed and Armstrong Creek.

The Grovedale Advantage

Nestled within the vibrant region of Geelong, Grovedale is much more than just a location for our latest billboard. Let’s explore why Grovedale in Victoria is a prime choice for businesses:

  • Strategic Location: Grovedale boasts a prime retail area that includes neighbours like Hoop City and Total Tools, as well as being adjacent to Bean Squeeze. This strategic location ensures that your message reaches not only the local community but also travellers heading towards Torquay from Geelong.
  • Vibrant Population: A recent census from .idcommunity shows that Grovedale is home to over 15,000 residents, making it a thriving community. This local population provides an excellent base for businesses looking to connect with their immediate audience.
  • Tourism Hub: Torquay, one of the largest tourist attractions in the Surf Coast, is just a stone’s throw away from Grovedale. With its iconic beaches and retail shopping destinations, Torquay draws a significant number of tourists throughout the year. The peak holiday season, occurring between January and March, sees a massive influx of day trippers and overnight visitors to the region.
    During this period, the Surf Coast Shire  recorded a whopping 38% of its total annual visitors, making it an extremely valuable time for businesses that operate in the area. The Grovedale Billboard provides great exposure to this key audience, and its flexibility allows advertisers to make the most of these peak seasons.
  • Flexibility for Advertisers: The Grovedale billboard offers advertisers the opportunity to run short-term campaigns during peak seasons. Digital Billboards are well-suited to these types of campaigns due to their creative flexibility, allowing businesses to adapt and change their messaging as needed. 
Torquay Digital Billboard - Gawk Outdoor

Outdoor Advertising Geelong

Before the introduction of the Torquay Road billboard, Grovedale lacked advertising opportunities that could offer such extensive reach and impactful impressions. Now, advertisers have the chance to reach over half a million cars each month in this vital area of the Geelong and Surf Coast Region.

With our expanding network of billboards in key locations throughout Geelong and the Surf Coast, Gawk Outdoor is the partner you need to take your advertising to the next level in Grovedale. Get in touch with us today to express your interest in this Digital Billboard and explore how Gawk Outdoor can drive your advertising success to new heights.