Luke Course
May 28, 2024
4 weeks ago

Advertising In Mount Gambier

In the heart of Mount Gambier, South Australia, Gawk’s second digital billboard is about to be the talk of the town. Seen as an excellent opportunity to capture a broad audience heading into the CBD of Mt Gambier along Commercial Street, our new electronic billboard is just a few metres from Coles, Aldi, Woolworths and Dan Murphys. This board will do just that for local and inter-state businesses wanting to make an impact through Advertising in Mount Gambier! 

Advertising In Mount Gambier

Discover The Beauty Of Mount Gambier 

Mount Gambier, situated in the southeastern corner of South Australia, is a vibrant regional hub renowned for its natural wonders and rich cultural heritage. Its captivating landscapes draw travellers across Australia and beyond, making it a must-visit destination.

Natural Beauty and Key Attractions

For local businesses aiming to attract tourists by advertising in Mount Gambier, we’ve outlined some key reasons why visitors across Australia come to Mount Gambier. Understanding this data can help you develop an effective marketing strategy for the peak tourist season. With this knowledge, you can enhance your brand awareness through digital out-of-home advertising.

Blue Lake

Perhaps Mount Gambier’s most iconic feature is Blue Lake. This stunning volcanic crater lake is famed for its dramatic seasonal colour changes. From November to March, the lake transforms into a vivid cobalt blue, creating a breathtaking spectacle that draws photographers and nature enthusiasts alike. 

Umpherston Sinkhole

Known as the “Sunken Garden,” the Umpherston Sinkhole is a marvel of nature and human ingenuity. Originally a limestone cave that collapsed, it has been transformed into a beautifully landscaped garden. Visitors can descend into this lush, green oasis filled with hydrangeas, tree ferns, and others, making it a perfect spot for a peaceful stroll or a family picnic. 

Engelbrecht Cave

For those interested in exploring the beauty and wonder of underground caves, Engelbrecht Cave offers guided tours through an intricate network of limestone caves right beneath the city. This cave system is a fascinating site for learning about the region’s geology and the early European settlers’ use of the caves.  

Valley Lake and Centenary Tower

The Valley Lake Conservation Park provides a perfect outdoor setting for picnicking, wildlife spotting, and hiking. A hike up to Centenary Tower is a must for the best 360 panoramic views of Mount Gambier and its surroundings. At 190 metres above sea level, it offers breathtaking views that are particularly stunning at sunrise and sunset.

Tantanoola Caves

A short drive from Mount Gambier, the Tantanoola Caves are another natural wonder. This extraordinary cave is one of the few wheelchair-accessible caves in Australia and features an array of beautiful calcite formations that sparkle under the cave’s lighting.

Urban Amenities and Cultural Highlights

As the largest city in South Australia’s Limestone Coast region, Mount Gambier serves as the surrounding area’s commercial and economic hub. With over 28,000 residents, the town offers a sizable consumer base for businesses to target with their marketing efforts. The town’s bustling community supports a diverse economy enriched by local businesses, arts, and events.

Riddoch Arts & Cultural Centre: This vibrant centre is the heart of Mount Gambier’s cultural scene. It hosts regular art exhibitions, film screenings, and community events, showcasing local and national talent. The centre also offers educational programs and workshops, making it a hub for creativity and learning.

Mount Gambier Library: More than just a library, this award-winning facility is a community gathering place with various programs and activities for all ages. Its modern design and welcoming atmosphere make it a popular spot for locals and visitors.

Local Dining and Shopping: Mount Gambier’s food scene is vibrant and diverse, offering everything from cosy cafes to fine dining restaurants. Local markets and boutique shops provide a unique shopping experience, showcasing the work of local artisans and producers. 

Ideal Location For OOH Success

From adventurous outdoor activities to cultural events and local businesses, Mount Gambier offers something for everyone. This dynamic environment makes it an ideal location for businesses to leverage the power of outdoor advertising.

Traditional billboards have long been a staple of advertising in Mount Gambier, but Gawk Outdoor’s digital billboards take this to a whole new level. With vibrant displays and dynamic content, these digital billboards capture attention like never before. Whether it’s promoting local events, showcasing products, or raising brand awareness, digital billboards offer unparalleled visibility and impact.

Mount Gambier Advertising Ideal Location For OOH Success

Considering Advertising In Mount Gambier? 

So why should businesses in Mount Gambier should consider adding digital out-of-home advertising to their marketing strategy?   

  1. Maximised Exposure: Digital billboards command attention with their high-definition displays and eye-catching content. Positioned in the heart of the CBD in two separate locations on Commercial Street, these high-traffic boards ensure maximum exposure for businesses looking to advertise in Mount Gambier. 
  2. Targeted Advertising: With digital billboards, businesses can tailor their message based on time of day, audience demographics, and local events. This targeted approach ensures that your advertising resonates with the right audience at the right time.
  3. Real-Time Updates: Unlike traditional billboards that require manual changes, digital billboards allow for real-time updates and scheduling. Whether promoting daily specials or responding to current events, businesses can stay agile and responsive with their advertising.
  4. Multiple Creatives: Businesses looking to advertise in Mount Gambier that offer two or more products or services can leverage the power of digital out-of-home (DOOH) by running up to four ad creatives within their ad set. This approach is particularly beneficial for Real Estate Agencies, Home Builders, Car Dealerships, and Local Sports Clubs, as it allows them to maintain a strong local presence by showcasing various products and services.

How Our Digital Billboards Work 

Our digital billboards typically offer advertisers a one-in-ten rotation, displaying each ad for 30 seconds every 4.5 minutes. This translates to 14 hours of display time or 1,680 ad plays per week, providing substantial exposure and valuable analytical data.

As Mount Gambier continues to thrive and evolve, so too will its advertising landscape. With Gawk leading the way with Out Of Home in the region, businesses can embrace the future of advertising and unlock new possibilities for growth and success in Mount Gambier and beyond. 

So, whether you’re a local business looking to increase foot traffic or a national brand targeting a regional audience, DOOH advertising in Mount Gambier provides a powerful platform to reach your goals.

How Digital Billboards In Mount Gambier Work

Where Our Boards Are Located

Currently, Gawk has the largest inventory of billboards in Mount Gambier. Our billboard inventory includes both static and digital formats in town. Each of our sites is strategically placed in high-traffic areas, providing local, national, and interstate businesses with the best possible chance of success in the region.

Advertising in M­ount Gambier - Gawk Billboards

Mount Gambier Advertising Concluded

Businesses should consider advertising in Mount Gambier to capitalise on its thriving tourism industry, engage with the local community, tap into regional trade opportunities, increase brand exposure, and support economic growth. With its unique blend of natural beauty, cultural heritage, and economic vibrancy, Mount Gambier offers businesses a fertile ground for advertising success and market expansion. 

Join the waiting list of businesses that have expressed interest in advertising in Mount Gambier. Our team of experts will gladly assist you through the booking process and provide guidance on industry best practices to help you achieve success in outdoor advertising.