Regional Australia's Home of Outdoor Advertising
(03) 5409 2655
Regional Australia's Home of Outdoor Advertising
(03) 5409 2655
Ballarat is a city located in the very heart of Victoria and combines historic charm with modern vibrancy. With its history steeped in gold rush stories, beauty in architecture, and the sense of community bonding, Ballarat is fast emerging as a regional hub. This makes advertising in Ballarat an effective way of reaching the target audience and making a massive impact on them for any business trying to maintain its presence.
With the new Digital Billboard by Gawk Outdoor on the Midland Highway in Wendouree, local businesses can now reach an audience of 210,000 cars every four weeks, unmatched in its potential for exposure.
Ballarat retains a feeling of history mixed with modern culture that sets it apart from many regional cities. While Ballarat was founded in the Victorian gold rush of the 1850s, most of it remains intact, which is one very important factor of attraction for tourists and historians from around the world. Beautiful Victorian architecture in this city is filled out by the iconic Botanic Gardens and the historic Sovereign Hill.
Complementing the historical significance are the rich artistic traditions, excellent educational institutions, and a myriad businesses. Business in Ballarat ranges from family-owned corner shops to larger establishments with a great dynamism and resiliency. Today, people love their community, support local business, and engage in a number of cultural and sporting events throughout the year.
Effective advertising is paramount for any business in Ballarat. The most effective campaigns are those with the audience ranging from locals to tourists. It is outdoor advertising, specifically digital billboards, that comes to the rescue. Located to capture the northbound traffic on the Midland Highway, our new Digital Super 8 billboard provides an ideal platform for businesses looking to promote themselves in Ballarat.
More and more, DOOH is becoming the go-to for businesses, and for a reason—it’s flexible, visible, and impactful. In contrast to the static billboard, the digital board gives the ability to have numerous ads that run in an animated and engaging way. With this feature, businesses advertising in Ballarat can easily update their messages frequently, so their adverts stay relevant and captivating.
The city attracts tourists due to a variety of reasons. Not only does it have an immense historical background, but even the heritage sites are also superbly well-preserved, allowing one an insight into the Australian gold rush era. Ballarat Wildlife Park and the Art Gallery of Ballarat, one of the oldest regional galleries in Australia, are also important places of attraction for many visitors.
The city is marked with a number of events held annually, such as the Ballarat Begonia Festival, Ballarat Winter Festival, and Ballarat Heritage Weekend. Most of the activities target promoting the culture and heritage of this city but always attract numerous visitors and generate a lot of revenue for the local economy. Ballarat offers any business an opportunity to acquire maximum publicity by placing their advertisements during the popular events.
What makes Ballarat unique is the richness in history combined with modern facilities. The town has been able to conserve its past while embracing the future. People in Ballarat form a close community, making the city greatly friendly and supportive to its residents and visitors alike.
The other unique feature of Ballarat is its educational brilliance. The city is home to various great schools and higher educational institutions, including Federation University Australia. This excellence in education also attracts outsiders from the entire region and beyond, which adds youthfulness to the city.
Ballarat offers a wide range of attractions for every taste that appeals to a remarkable number of visitors each year annually. A recent City of Ballarat study reveals that Ballarat hosted 2.6 million visitors within a 12-month period, which represents further growth in overnight and day-trip visitation. Of that total, 722,000 stayed a combined 1.5 million nights and spent $369 million in the city—a stunning 27 percent increase over the previous year.
These leading tourist numbers further support smart advertising for local businesses. Ballarat, at its core, needs to make a real difference for business owners and stand out. It’s something that, quite literally, brands investing in billboards are credible. Credibility drives trust, building ultimately brand advocacy within the local market place.
With our Digital Billboard on the Midland Highway in Wendouree, you’ll be able to reach the largest volume of tourists, increase your branding, and increase sales during peak tourist seasons.
Let us discuss why Ballarat has so many visitors from all over Australia annually and how exactly you can leverage tourist attractions to supercharge your business.
This rebuilt gold rush town has also been turned into a living history of life in the 1850s, complete with costumed actors, gold panning, and living exhibits. It’s an absolute must for historians and families looking to get a glimpse into a piece of Australia’s past.
These gardens are located on the western side of Lake Wendouree and feature a beautiful display of flowers, trees, and sculptures. It’s a serene getaway for nature lovers and occasionally is used as a wedding and function venue.
The park hosts many species of native Australian animals, such as Koalas, Kangaroos, and Crocodiles. It also has interactive experiences like hand-feeding kangaroos, so it’s significant with families and animal lovers alike.
It is an art gallery that showcases vast collections of Australian art, starting from colonial through contemporary works. The exhibitions and programs reflect the full cultural life of Ballarat with its commitment to the arts—a haven for art lovers and cultural tourists.
The lake is perhaps one of the central features within the city and is famously associated with boating and fishing, additionally used for picnicking. It is fringed with parks and walking tracks, hence a favorite spot for locals and visiting tourists who want to get outdoors.
The museum depicts the history of the city’s trams. With rides on vintage trams, it is a hit par excellence among history buffs and families alike.
Wendouree is a busy suburb in Ballarat that strategically brings our Digital Super 8 billboard into its dynamic population and robust economic activity. In the 2021 census, Wendouere became the second-most populated City of Ballarat suburb, having a population of more than 10,000.
Secondly, it is one of the busiest commercial and retail hubs with main shopping centers, schools, and recreational facilities. It hosts a number of industries that include retail, health, and education, all of which help the economy of Ballarat. Facing the Midland Highway, our billboard reaches all northbound traffic and impacts 210,000 cars every four weeks. This high-traffic location ensures the maximum possible visibility for businesses seeking to advertise in Ballarat.
It’s simple: digital billboards demand your attention. We’re suckers for quality advertising in today’s age—we’ve come to expect it. Why? Due to the level of noise we’re facing online at this moment, and the abundance of businesses fighting for just a second of our undivided attention.
The beauty of DOOH advertising is there is no opting out. We’ll glance at the ad because we’re so much more alert when we leave our homes. According to OMA research, biometric studies have shown people to be 2.5 times more alert when outside compared to looking at screens while at home. They are similarly twice as likely to be alert and act. The simple point of being outside raises alertness by 98%, improving the attention and memory for effective advertising.
Digital billboard ads allow brands such as Uber, Apple, Subway, Nike, and BMW to diffuse trust among their target audience by broadcasting the latest products and campaigns of these companies and reinforcing their image of being innovative and dependable. The vivid, high-quality visuals displayed on digital billboards create a lasting impact, thus ensuring that a broad audience shall notice and remember their ads. This heightens visibility, boosting consumer trust and strengthening the brand’s reputation in the market.
With Ballarat having a high base of tourism, an eclectic community, and changing digital billboards, there can be no better option for the local businesses. Holidays see tourists hunting for restaurants, hotels, shopping centers and related entertainment spots. They are, therefore, the perfect audience for any specific advertising. The dynamic nature of digital billboards can change messages to meet demands of such targeted visitors.
Moreover, the high volume of traffic along the Midland Highway will ensure that the advertisements on Digital Super 8 reach hundreds of thousands of eyes belonging to locals and visitors. This, in turn, therefore builds brand awareness and drives sales.
Gawk Outdoor is a Victorian regional leader in outdoor advertising, and our new Digital Billboard in Wendouree showcases our promise to always give the best solutions for advertising. All our billboards are sited at key locations so that an advertisement reaches your target market at precisely the right time.
We know what Ballarat businesses are looking for when trying to reach their advertising objectives. Our digital billboards deliver the best flexibility in terms of updating your ads frequently and keeping it fresh, engaging.
Digital Out of Home is a great channel to reach with vibrancy and diversity, which any business would target. With Ballarat’s rich history and powerful community spirit, our new digital billboard in Wendouree offers the perfect opportunity for businesses looking to advertise in Ballarat, along with a steady stream of tourism.
Whether you’re a local business looking to build your brand or a new venture looking to build a presence, our digital billboards provide the perfect platform to reach an expansive and captive audience. Join the waiting list of businesses looking for advertising in Ballarat and get ready to take your advertising to new heights to help your business flourish in Ballarat’s lively market.