Gawk digital billboard displaying a summer campaign in Geelong

Gawk Outdoor · The summer network

Summer lives out here.

Beaches are full. Pubs are busy. Holiday houses are packed. Main streets are heaving and the festivals are back. People haven't stopped being consumers, they've just moved somewhere else for a few weeks and Gawk is right there when they arrive.

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600+ billboards · regional only Not one of them in a capital city.

The movement

The city gets quieter. We don't.

Sydney empties.

Port Macquarie fills.

Melbourne empties.

Geelong fills.

Summer doesn't disappear. It relocates. Gawk sells the arrival: the main street of the town they're staying in, all week, wallet out.

70 holiday and leisure destinations with a Gawk face in them.

The proof

75%

of Gawk's digital network is in holiday destinations.

73 digital faces.

40 destinations.

73 of 97 digital screens, counted off the schedule.

Summer isn't one place

Five kinds of summer. All of them regional.

Gawk digital billboard 25411-D on Princes Highway, Nowra, NSW, facing northbound traffic Nowra · Princes Highway

Coast

The beach towns, and the cities on the water.

Port Macquarie · Coffs Harbour · Port Stephens · the Central Coast · Newcastle · the South Coast · Torquay · Warrnambool · the Mornington Peninsula

135 faces across 26 coastal destinations, 32 of them digital. Geelong has 11 digital screens; Port Macquarie has 4.

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Gawk static billboard 36851-B on Rutherglen-Springhurst Rd, Rutherglen, VIC, facing northbound traffic Rutherglen · Rutherglen-Springhurst Rd

Wine country

Out of Sydney, into the wineries.

Hunter Valley · Mudgee · Orange · Rutherglen · the High Country · Coonawarra · Adelaide Hills

19 faces across the Hunter Valley, from the Branxton and Greta gateways to Maitland and Singleton. 33 across the wine destinations, 7 digital.

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Gawk digital billboard 35007-D on 459-461 Deakin Ave, Mildura, VIC, facing northbound traffic Mildura · 459-461 Deakin Ave

River

The Murray, from one end of the road trip to the other.

Echuca · Mildura · Swan Hill · Yarrawonga · Cobram · Kerang · the Gippsland Lakes

The Mighty Murray road trip runs Echuca to Mildura. We are in both ends and most of the middle: 63 faces, 17 of them in Mildura.

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Gawk digital billboard 35502-D on 89 Mitchell St, Bendigo, VIC, facing northbound traffic Bendigo · 89 Mitchell St

Country

The weekend towns.

Bendigo · Ballarat · Castlemaine · the Grampians · Bathurst · the Southern Highlands · the Snowy Mountains · Mount Gambier

Bendigo and Ballarat carry 11 digital screens between them, the biggest counts after Geelong. 91 faces across the country escapes.

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Outback

A very long way from a motorway.

Broken Hill · Sea Lake and Lake Tyrrell · Port Augusta

Broken Hill: one digital, in town. Sea Lake: 10 faces under the pink lake's sky. Port Augusta: the crossroads. Not a beach in sight.

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The network

600+ billboards. None of them in a capital city.

  1. 152 regional markets across NSW, Victoria and South Australia
  2. 70 holiday and leisure destinations, in 30 official tourism regions
  3. 97 digital screens
  4. 73 of them in holiday destinations. The 75%.

Gawk agency schedule, 14 September 2026

Supporting act

And yes, we're on the way there too.

49 named highways, motorways and freeways carry a Gawk face: the Pacific, the Princes, the Hume, the New England, the Newell, the Calder, the Sturt.

The road gets people there. The town is where they spend the week.

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SYDNEY MELBOURNE Newcastle Taree Port Macquarie Coffs Harbour Lithgow Orange Geelong Portland Bendigo Echuca Swan Hill Mildura Gippsland Lakes

Where's your audience going this summer?

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