Out of Home (OOH) advertising is the heavyweight champ of getting noticed. A massive 97% of Aussies in and around the cities are eyeballing OOH every single day. While the population has grown by 20.4% in the last nine years, OOH has smashed it with a 31% audience boost. No matter if they’re light, medium, or heavy consumers of other media, OOH gets in front of everyone, making it one of the most powerful ways to get your brand noticed.