author
Luke Course
Administrator
published
August 9, 2024
4 months ago

Are you considering advertising in Mount Barker but tired of running the same social media ads that didn’t deliver the returns they did in 2018? Then, keep reading.

We’re bringing a brand new digital billboard to Mount Barker! Yup, you read that correctly, folks! Get ready to have your business up in lights!

Why Mount Barker? We’re glad you asked. At Gawk Outdoor, we’re all about giving businesses of all sizes equal advertising opportunities. With the addition of our state-of-the-art electronic billboard, we believe we can do just that!

Where Is Mount Barker? 

Ah, the million-dollar question: Where is Mount Barker? No, it’s not hiding under a rock or in a secret Aussie bushland. Mount Barker is nestled in the stunning Adelaide Hills region of South Australia, just a short drive from Adelaide. Think of it as the charming little town with a big heart, surrounded by rolling hills, vineyards, and a whole lot of character. So, grab your GPS (or trusty map) and prepare for an adventure—you won’t want to miss this hidden gem! 

Ready to Advertise in Mount Barker?

Our electronic billboard at 2 Dutton Rd, Mount Barker, is a standout feature for local businesses, capturing the attention of traffic heading from Carl’s Jr. Mount Barker towards Murray Bridge along Bald Hills Road. It’s strategically placed near popular shops like JB Hi Fi Mt Barker, Spotlight Mt Barker, and Harvey Norman Mt Barker, making it a perfect location for local residents and shoppers. Plus, schools like St Francis de Sales College and Alive Catholic Learning Centre are nearby, and they are a great way to reach families and students in the community.

Here are a few tips for running a successful Outdoor Advertising campaign in Mt Barker. 

  1. Location, Location, Location: Just like choosing the perfect location for a café, picking the right spot for your billboard ad is crucial. Luckily, as seen above, we’ve got you covered!
  2. Local Audience: Know who you’re talking to! Make sure your ad speaks directly to the Mount Barker crowd—whether it’s the locals, the tourists, or the weekend wanderers.
  3. Creative Impact: Stand out in the beautiful landscape! Your billboard advertisement needs to be eye-catching and memorable, with a quirky twist that makes people stop and stare (in a good way!) 😉 Uber’s Outdoor Advertising strategy example follows a four-step methodology, which we’ll touch on later. 
  4. Clear Message: Keep it simple and punchy. You have just a few seconds to catch someone’s eye, so make sure your message is crystal clear and grabs attention at a glance.

Right, now that you’ve jotted down all of those pointers, let’s look into why locals and tourists love Mount Barker and discover why outdoor advertising in this region could be really beneficial for your business.  

Why So Many People Visit Mount Barker

If you haven’t yet visited Mount Barker or if you’re curious about what the locals get up to, then hold on to your RM’s, because we’re about to spill the beans on why Mount Barker is a magnet for visitors and how you can get your business seen with DOOH advertising.

The Mount Barker Show: A Must-See When Visiting

First up, let’s dive into the Mount Barker Show. This annual shindig is the place to be—imagine vibrant Agricultural Displays, thrilling rides and entertainment, quirky exhibits and stalls, live music and performances. With thousands of people flocking to this event, running a billboard campaign for your business could be a brilliant move! Just think about the increased traffic events like this bring to town, and imagine the boost in visibility for your brand with all those extra eyes on it. 

Nature Fix at Mount Barker Caravan Park

If you’re into starry nights and camping vibes, the Mount Barker Caravan Park is your dream spot. Nature lovers and outdoor enthusiasts flock here, and you can snag their attention with a billboard that screams, “Check us out!” There’sno better way to grab the attention of those ready to escape into the wild than by advertising in Mount Barker. 

Local Bakeries – The All-Time Road Trip Stopoff 

We get it—we’re pie enthusiasts ourselves! In fact, the whole Gawk team makes it a point to discover the best local bakeries wherever we go. We’re always on the lookout for that perfect pie, especially after a long road trip. And let’s be honest, who doesn’t enjoy a great meal on the road? PS…here’s ours: The Original Food Co. in Gawler Street. 

So, if your business is in the hospitality industry, adding billboard advertising in Mount Barker can help you attract those hungry travellers. It’s a tasty opportunity to catch their eye and bring them straight to your door! 

Sip and Chill at Mount Barker Wineries

Get ready, Wine lovers. We’ve discovered some of the finest wineries in the area, where you can sip on top-notch wines while soaking up the gorgeous views. With so many wine enthusiasts around, especially those enjoying a wine tour of the region, your billboard ad could be the perfect way to catch their eye. It’s an excellent opportunity to showcase your brand and become a talking point over a few glasses of Chard.  

Hahndorf: The German Wonderland Next Door

Alright, let’s dive into Hahndorf—Australia’s little slice of Germany nestled in the Adelaide Hills. Picture this: you’re strolling along the charming Mount Barker Road, indulging in sausages, beers, and schnitzels and for some reason you can’t get that quirky billboard ad you saw in Mount Barker out your head. Provided you get your creative right of course 😉 More on that later…standby.  

Ever wondered why 950,000 visitors frequent this beautiful little town each year and how your business could benefit from this? 

  • Undeniable German Charm: Hahndorf feels like you’ve stepped into Germany, with its charming streets, traditional buildings, and all the Bavarian atmosphere you could wish for.
  • Delicious German Cuisine: Hahndof doesn’t disappoint when it comes to traditional German dishes. Who can say no to perfectly grilled sausages and crispy schnitzels, right?
  • Great Beers: Nothing says a perfect afternoon like enjoying a refreshing German-style beer with a delicious pub lunch.
  • Unique Shops and Crafts: The shops in Hahndorf are full of unique gifts and handmade items—perfect for finding something special.
  • Beautiful Scenery: Located in the Adelaide Hills, Hahndorf offers ridiculous views and picturesque landscapes that are ideal for those cute couple selfies.
  • Fun Events: With festivals like Oktoberfest and other local celebrations, there’s always something exciting happening in Hahndorf 
  • Rich History: Hahndorf isn’t just a pretty face—it’s got some seriously cool history! This town’s roots stretch all the way back to German immigrants who landed here in the 1800s. Stroll through the streets, and you’re stepping into a living history lesson with charming old buildings and quirky landmarks that tell tales of early pioneers. It’slike a history class, but way more fun and with better scenery!
  • Friendly Locals: The warm and welcoming locals make every visit feel like a homecoming, creating a cozy and memorable experience.

Looking To Stand Out During The Tourist Rush? 

Billboard advertising has and always will be a key player in raising brand awareness. There are very few mediums thatdo as good a job as outdoor advertising. But how can you ensure your outdoor ad and brand for that matter isremembered?

To answer this question, let’s look at a recent conference some of the Gawk team attended in Sydney. One of the guest speakers was Dan Greenberg, the Marketing Manager at Uber. He and his team use a specific methodology to build their creative strategy for each OOH advertising campaign they run. 

  • Attention
  • Emotion
  • Simplicity 
  • Branding 

Let’s break each of these down and chat through how your business could capitalise on advertising in Mount Barker by turning to this strategy for guidance in your creative process: 

Attention: Think of your ad as the life of the party—it needs to stand out! Use bold visuals and striking designs to ensure your billboard catches every eye driving through Mount Barker. Make them pop to be remembered. 

Emotion: Connect with your audience on a personal level. Create ads that resonate with local feelings and experiences, making people smile, laugh, or feel inspired. When people relate to your ad, they’re more likely to remember it.

Simplicity: Keep it crisp and clear. Your message should be as straightforward as an “Onya For Gawking” sign. Avoid clutter and make sure viewers can understand your ad at a glance. After all, no one wants to squint at a billboard while driving.

Branding: Make your brand unforgettable! Use consistent colours, fonts, and logos so your ad screams, “This is us!” Reinforce who you are with every billboard, making sure people recognise and remember your business as they drive through town.

Aside from Hahndorf, our team is always on the lookout for why tourists visit places like Mount Barker. We do this to help business owners make informed decisions about business advertising in the area. We often research popular free attractions in regional centres because they tend to draw a lot of foot traffic. 

Advertising In Mount Barker

Free Things to Do in Mount Barker

Who says you need to “break the bank” to have a good time? Mount Barker offers plenty of free activities that’ll keep you entertained and your wallet happy. 

Take a look: 

  • Mount Barker Summit: Hike up to the top and be rewarded with views that will straight up make you feel on top of the world.
  • Mount Barker Hahndorf Golf Club: Stroll through the lush greens, soak up the natural surroundings, and channel your inner Quicky (one of our Gawkers) to maybe sink that hole-in-one!
  • Local Markets: Wander through the lively markets, where you’ll find heaps of fresh produce and one-of-a-kind crafts that are as unique as the town itself.
  • Laratinga Wetlands: Take a leisurely stroll, watch the feathered friends do their thing, or chill out with your mates over a picnic—it’s all about relaxing and soaking in the good vibes! 
  • Keith Stephenson Park: Kick back in this charming park where the kids can run wild on the playground while you fire up the BBQ for a tasty outdoor feast.
  • Mount Barker Heritage Trail: Time travel with a self-guided tour and discover the quirky tales and fascinating history of Mount Barker.
  • Art Gallery Visits: Drop by the local galleries and dive into the town’s creative vibe, where every exhibition tells a story and sparks inspiration.

These activities are perfect for a fun-filled day without spending a dime! 

Ideal Location For OOH Success

Alrighty, so we’ve chatted about what makes Mount Barker a hot spot, explored the cool stuff you can do around town, and even dug into Hahndorf’s backstory. But you might be wondering, how does all this trivia help if you’re thinking about business advertising in Mount Barker? And, even better, how does the magic actually happen? Let’s dive into how this all connects!

Simply put, we launch digital billboard in high traffic areas in regional South Australia and Victoria. We do this to give your business the very best chance of success by ensuring your ad is seen by a massive audience. 

Because regional centres like Mount Barker attract so many tourists, our billboard offers local businesses an amazingopportunity to stand out and make a big impact! 

Map Of Mount Barker

To help put things into perspective and provide additional value for business owners looking into business marketing strategies, our design team threw together a map of mount barker and added our digital billboard smack bang in the middle of it. 

This should give you a geographical representation of the area just incase you got tired of Googling “how to advertise your business” in Mount Barker. 

Advertising In Mount Barker

So, How Does Our Billboard Work? 

Think about our digital billboard like a spotlight on your business! With a one-in-ten rotation, your ad gets displayed for 30 seconds every 4.5 minutes—think of it as a prime-time slot that adds up to 14 hours of fame or 1,680 ad plays each week. 

As Mount Barker keeps buzzing and growing, so does its business advertising and marketing scene. With Gawk leading the way in Out Of Home advertising, it’s your chance to hop on the bandwagon and ride the wave of new opportunities for success right here in town.

So whether you’re a local business looking to boost foot traffic or a national brand eyeing regional glory, our digital billboard in Mount Barker is your ticket to making a splash and hitting those business advertising goals out of the park! 

Where Our Board Is Located

Keep your eyes peeled for our digital billboard at 2 Dutton Road, Mount Barker, SA 5251! Planted right by a bustling roundabout in the heart of town, this billboard grabs the attention of commuters and locals alike. As our first digital billboard in the area, it’s got unbeatable visibility and high traffic, giving your brand the star treatment it deserves.

Advertising In Mount Barker Concluded 

Ready to make a splash in Mount Barker? We know by now that this vibrant town is buzzing with tourism, local action, and regional opportunities, making it a prime spot for your ads. 

Whether you’re looking to connect with the community, boost your brand’s visibility, or jump on the local trade train, Mount Barker’s unique charm and lively atmosphere offer a golden opportunity for business advertising success.

Join the waitlist of businesses keen on advertising in Mount Barker. Our team of regional billboard superheroes are here to guide you through the booking process and share pro tips on how to make your outdoor advertising campaign a hit.