Static billboards, globally recognized as outdoor advertising or out-of-home (OOH) advertising billboards, represent one of the oldest and most effective advertising mediums. Their signature large-format displays showcase dynamic and attention-grabbing content, with various sizes available, ranging from Posters (6m x 3m) to Super 8’s (8.3m x 2.2m) and Supersites (12.66m x 3.35m). Typically, billboard signage finds placement in areas teeming with foot or vehicle traffic, strategically lining highways and urban centres. Currently, billboards dominate the largest portion of the
outdoor advertising market.
This rapidly expanding form of outdoor advertising stands as one of the fastest-growing sectors in the Australian advertising industry. Static billboards are widely used for their cost-effectiveness and simplicity. Advertisers design a single image or message, which is then printed and displayed for a predetermined duration, ensuring a consistent brand presence to a very wide audience.
SINCE 2015 OOH AUDIENCES HAVE GROWN 31% - OMA 
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