Ballarat is booming and we’ve just secured a new site to meet the growing demand for outdoor advertising in the region.
This Super 8 billboard is located on one of Ballarat’s busiest arterials, the Midland Highway, in the suburb of Sebastopol. Capturing two inbound lanes of traffic, the site reaches 252,000 vehicles per 4-week period.
Although one of Ballarat’s older and largest suburbs, Sebastopol is receiving $5million in funding for revitalisation and growth. It is a light-industrial and residential area and also one of the most car-dependent areas in the city.
Not just a major thoroughfare for locals, the Midland Highway is the main route for travellers to and from Ballarat and Geelong.
More info can be found here.