Luke Course
June 12, 2024
2 weeks ago

Located in the heart of Victoria, Ballarat is a city that blends historic charm with modern vibrancy. Renowned for its rich gold rush history, stunning architecture, and strong sense of community, Ballarat is a thriving regional hub. This makes advertising in Ballarat a prime opportunity for businesses to effectively reach their target audience and make a significant impact.

With Gawk Outdoor’s new Digital Billboard on the Midland Highway in Wendouree, local businesses now have an unparalleled opportunity to reach a massive audience of 210,000 cars every four weeks!

Why Ballarat is Special

Ballarat’s unique blend of history and modern culture sets it apart from other regional cities. Founded during the Victorian gold rush of the 1850s, Ballarat has preserved much of its heritage, which attracts tourists and history enthusiasts from all over the world. The city’s beautiful Victorian-era architecture, including the iconic Ballarat Botanical Gardens and the historic Sovereign Hill, provides a picturesque backdrop that enhances the area’s charm.

In addition to its historical significance, Ballarat boasts a thriving arts scene, excellent educational institutions, and a diverse range of businesses. Ballarat’s business community is dynamic and resilient, from small family-owned shops to larger enterprises. The city’s residents take pride in their community, supporting local businesses and participating in numerous cultural and sporting events throughout the year.

The Importance of Advertising in Ballarat

For businesses in Ballarat, effective advertising is crucial. With a mix of locals and tourists frequenting the city, businesses have the opportunity to reach a broad and varied audience. This is where outdoor advertising, particularly digital billboards, comes into play. Our new Digital Super 8 billboard is strategically positioned to capture the attention of Northbound traffic on the Midland Highway, making it an ideal platform for businesses to consider when looking at advertising in Ballarat.

Digital Out of Home (DOOH) advertising is increasingly becoming a preferred choice for businesses due to its flexibility, visibility, and impact. Unlike traditional billboards, digital billboards can display multiple ads in a dynamic and engaging format. This means businesses can update their messages frequently, ensuring their advertising stays relevant and captivating.

Why People Visit Ballarat

Ballarat attracts visitors for several reasons. Its rich history and well-preserved heritage sites, such as the open-air museum at Sovereign Hill, offer a fascinating glimpse into Australia’s gold rush era. The Ballarat Wildlife Park and the Art Gallery of Ballarat, one of Australia’s oldest regional galleries, also draw significant numbers of tourists.

The city is renowned for its annual events, such as the Ballarat Begonia Festival, the Ballarat Winter Festival, and the Ballarat Heritage Weekend. These events celebrate the city’s culture and history while attracting thousands of visitors and boosting the local economy. By advertising in Ballarat during these popular events, businesses can reach a large audience and maximise their visibility.

What Makes Ballarat Unique

Ballarat’s uniqueness lies in its combination of historical richness and modern amenities. The city has successfully preserved its past while embracing the future. The close-knit community in Ballarat is known for its friendliness and supportiveness, making it a welcoming place for both residents and visitors.

Another unique aspect of Ballarat is its educational excellence. The city is home to several high-quality schools and higher education institutions, including Federation University Australia. This educational focus attracts students from across the region and beyond, contributing to the city’s youthful and energetic atmosphere.

Attractions of Ballarat

Ballarat offers a variety of attractions that cater to a wide range of interests, drawing an impressive number of visitors each year. Recent research by the City of Ballarat reveals that over 12 months, Ballarat saw a total of 2.6 million visitors, indicating continued growth in both overnight and day trip visitation. Specifically, 722,000 visitors stayed for a combined 1.5 million nights, spending $369 million in the city—a remarkable 27 percent increase from the previous year.

These strong tourist numbers highlight the need for smart advertising for local businesses. For business owners looking to make an impact in Ballarat and stand out, DOOH advertising is something to consider. Simply put, brands who invest in billboards are seen as credible. Credibility drives trust, which in turn builds brand advocacy within the local market.

With our Digital Billboard on the Midland Highway in Wendouree, businesses can reach a large number of tourists, increasing their brand visibility and boosting sales during peak tourist seasons.

Let’s explore why people from all over Australia visit Ballarat each year and how your business can use these tourist attractions to boost your growth significantly.

Sovereign Hill

This recreated gold rush town offers an immersive experience into the 1850s, complete with costumed actors, gold panning, and historical demonstrations. It’s a must-visit for history buffs and families looking to experience a slice of Australia’s past.

Ballarat Botanical Gardens

Located on the western shore of Lake Wendouree, these gardens feature a magnificent collection of flowers, trees, and sculptures. It’s a peaceful retreat for nature lovers and a popular spot for weddings and events.

Ballarat Wildlife Park

Home to a variety of native Australian animals, including Koalas, Kangaroos, and Crocodiles, this park offers interactive experiences such as hand-feeding kangaroos. It’s a hit with families and animal enthusiasts.

Art Gallery of Ballarat

Housing an extensive collection of Australian art, from colonial to contemporary pieces, this gallery’s exhibitions and programs reflect Ballarat’s rich cultural life and commitment to the arts. It’s a haven for art enthusiasts and cultural tourists.

Lake Wendouree

A central feature of the city, this lake is popular for boating, fishing, and picnicking. It’s surrounded by parks and walking tracks, making it a favourite spot for both locals and tourists seeking outdoor recreation.

Ballarat Tramway Museum:

Showcasing the history of the city’s trams, this museum offers rides on vintage trams and is a hit with history buffs and families alike.

Why We Chose Wendouree for Our Digital Billboard

Wendouree, a thriving suburb of Ballarat, was strategically chosen for our Digital Super 8 billboard due to its dynamic population and robust economic activity. According to a recent 2021 census, Wendouree is the second most populated suburb in the City of Ballarat and boasts a population of over 10,000 residents.

It is also a bustling commercial and retail hub with major shopping centres, schools, and recreational facilities. The suburb is home to diverse industries, including retail, healthcare, and education, making it a vital part of Ballarat’s economy. Positioned on the Midland Highway, our billboard captures the attention of northbound traffic, reaching 210,000 cars every four weeks. This high-traffic location ensures maximum visibility for businesses considering advertising in Ballarat, providing an excellent opportunity to connect with locals and visitors travelling through this busy corridor.

Why Businesses Should Advertise on Digital Billboards

It’s simple: digital billboards grab your attention. In today’s age, we are drawn to high-quality advertising and have come to expect it. Why? Because there is so much noise online and so many businesses competing for just a second of our undivided attention.

The benefit of DOOH advertising is that we have no choice. We will glance at the ad because we’re so much more alert when we leave our homes. In fact, a study conducted by the OMA showed that biometric research indicates people are 2.5 times more alert when they’re outside compared to when they’re looking at screens at home. They are also twice as likely to be alert and take action. Being outside increases alertness by 98%, which boosts the attention and memory needed for effective advertising.

Brands like Uber, Apple, Subway, Nike, and BMW understand that digital billboard advertising builds trust and credibility by allowing them to showcase their latest products and campaigns, reinforcing their image as innovative and dependable. The vivid, high-quality visuals on digital billboards create a lasting impact, ensuring that a broad audience notices and remembers their ads. This heightened visibility boosts consumer trust and strengthens the brand’s reputation in the market.

Given Ballarat’s strong tourism sector and vibrant community, advertising on digital billboards during peak tourist seasons can be incredibly beneficial for local businesses. Tourists are always on the lookout for dining options, accommodation, shopping, and entertainment, making them a prime audience for targeted advertising. The dynamic nature of digital billboards allows businesses to tailor their messages to attract this influx of visitors effectively.

Moreover, the high traffic volume on the Midland Highway ensures that advertisements on the Digital Super 8 billboard will be seen by a large number of people, both locals and visitors. This visibility is crucial for building brand awareness and driving sales.

Gawk Outdoor: Leading the Way in Regional Victoria

Gawk Outdoor is the leading outdoor advertising company in regional Victoria, and our new Digital Billboard in Wendouree is a testament to our commitment to providing top-notch advertising solutions. Our billboards are strategically located to maximise exposure and impact, ensuring that your message reaches the right audience at the right time.

We understand the unique needs of businesses in Ballarat and are dedicated to helping them achieve their advertising goals. Our digital billboards offer unparalleled flexibility, allowing you to update your ads frequently and keep them fresh and engaging.

Advertising In Ballarat Concluded

Digital Out of Home (DOOH) is a powerful tool for businesses looking to tap into a vibrant and diverse market. With Ballarat’s rich history, strong community spirit, and a steady stream of tourists, our new digital billboard in Wendouree offers a prime opportunity for businesses considering advertising in Ballarat to enhance their visibility and attract new customers.

Whether you’re a local business aiming to boost your brand or a new venture looking to establish a presence, our digital billboards provide the perfect platform to reach a broad and engaged audience. Join the waiting list of businesses eager to sign up and get ready to elevate your advertising efforts and help your business thrive in Ballarat’s dynamic market.