Regional Australia's Home of Outdoor Advertising
Got questions about billboard advertising? Give us a shout at info@gawk.com.au or 03 5409 2655
Any form of advertising displayed on a large outdoor structure designed to capture attention from passing traffic, pedestrians, or travellers. Gawk Outdoor specialises in high-quality static and digital billboards across Regional Australia, particularly in Regional Victoria, New South Wales, and South Australia.
Digital Billboards use LED screens to show eye-catching, dynamic ads that can be updated instantly from anywhere. Unlike static billboards, they offer flexibility, allowing you to tailor your message in real-time. They are perfect for making a big impact fast
Traditional billboards that display a fixed, printed advertisement. Static billboards offer a constant, timeless message that doesn’t change unless replaced, ideal for long-term brand exposure.
Any advertising that reaches the consumer while they are outside their home, including billboards, transit advertising, and other forms of outdoor media. Gawk Outdoor focuses on billboard advertising across regional Australia.
DOOH is outdoor advertising powered by digital screens. It lets you update ads in real-time, offering unmatched flexibility and delivering engaging, dynamic content to captivate your audience.
The specific location where a billboard is installed. Each site offers unique exposure based on traffic flow, visibility, and demographics of the area.
The number of people who see a billboard advertisement over a specific period of time. Gawk Outdoor targets regional communities across Victoria, New South Wales, and South Australia to ensure maximum local exposure.
The estimated number of people who see a billboard ad. Impressions refer to the exposure each billboard receives from motorists, pedestrians, and local communities.
The number of vehicles passing a billboard location in a given time period. This is crucial for understanding the potential audience for each billboard.
On digital billboards, ad rotation means multiple advertisers share the same screen in timed slots. Typically, there are 10 slots available, and businesses can purchase one or more to showcase their brand, product, or service. Display times usually range from 10 seconds to 60 seconds, offering flexibility and ensuring your ad gets its time to shine on a high-impact platform.
The visual design and messaging of an advertisement displayed on a billboard. This can include text, images, and graphics that convey the brand’s message.
A marketing term used in advertisements to prompt an immediate response from the audience, such as “Call Now,” “Visit Us Today,” or “Learn More.” A strong CTA is essential for driving action.
refers to the key characteristics of the people viewing a billboard, such as their age, gender, income, and interests. Understanding these details helps effectively tailor your message to connect with the right crowd.
Data and measurements used to evaluate the effectiveness of billboard advertising, such as impressions, traffic count, and audience engagement.
An LED screen is the powerhouse behind digital billboards, using light-emitting diodes (LEDs) to deliver vibrant, high-quality visuals. Known for their brightness and energy efficiency, LED screens ensure your ads stand out, day or night, with stunning clarity. They’re the gold standard for dynamic, eye-catching outdoor advertising.
For digital billboards, this refers to the process of changing the ad creative displayed at regular intervals.
How clearly an advertisement can be seen by its audience, considering factors such as the location, size, design, and surrounding environment of the billboard.
While Gawk Outdoor does not offer this, transit advertising typically refers to ads placed on buses, trains, and other public transport. This is different from billboards but still falls under the umbrella of OOH advertising.
The display panel is the surface where your ad is showcased. For digital billboards, it refers to the high-tech screen that displays dynamic content. For static billboards, it’s the printed material that delivers a fixed message, providing a powerful visual impact in both formats.
Refers to the different sizes and shapes of billboards used for advertising, each offering varying levels of exposure. Common formats include Posters (6m x 3m), Super 8’s (8.3m x 2.2m), Supersites (12.66m x 3.35m), digital screens, and smaller roadside signs, allowing businesses to choose the ideal size for their needs.
Highway billboards are strategically placed along highways and major roads to capture the attention of passing motorists. With large, high-visibility displays, these billboards are designed to maximise impact at high speeds, ensuring your message is seen by a wide audience in transit.
are positioned at ground level, targeting pedestrians and drivers at slower speeds. Typically found in urban or high-traffic areas, these billboards offer maximum exposure to people in close proximity, making them highly effective for capturing local attention.
A strategic plan that includes the selection of specific billboard sites, creative design, and the timing of the campaign to achieve the desired marketing goals.
targets specific communities with tailored messages to resonate with their needs and interests. Gawk Outdoor specialises in effective regional advertising, helping local businesses connect with their audiences through strategic billboard placements and impactful campaigns.
Regional advertising focuses on promoting brands and products to specific areas or communities, rather than targeting a national, metro or global audience. It involves placing ads in regional locations that directly reach local consumers, allowing businesses to tailor their messages based on regional preferences, interests, and demographics. This approach ensures more relevant and impactful connections with the audience, making it particularly effective for businesses aiming to engage customers in specific towns, cities, or regions.
Billboard inventory refers to the available advertising spaces owned or managed by an outdoor advertising company. Gawk Outdoor boasts an extensive and diverse inventory, featuring both digital and static billboards strategically located across regional Australia. With a vast network in key areas, we offer unparalleled reach and visibility for businesses targeting local and regional audiences.
The process of creating billboard advertisements that blend well with the surrounding environment to enhance visibility and aesthetics while staying true to the brand’s message.
Short for “Out Of Home Media,” encompasses all forms of advertising that reach consumers outside their homes. This includes billboards, digital displays, and a variety of other outdoor advertising formats, providing businesses with the opportunity to engage a broad audience in high-traffic, public spaces.
The documentation provided by an advertising company to prove that an advertisement was displayed on a specific billboard for a designated period of time. This is often used for client verification and billing purposes.
A metric used in OOH advertising to measure the cost of reaching one thousand impressions. CPM is commonly used to evaluate the efficiency and value of an advertising campaign.
Content on digital billboards that changes based on time, weather, audience, or location. This allows advertisers to target specific moments and create more engaging campaigns.
The process of estimating how many people have been exposed to an advertisement. This can include data from traffic counts, audience studies, and advanced analytics tools used to calculate the reach of the billboard.