Gawk Rebounds Hard. Alex Anthony Joins.

Regional OOH disruptor makes its loudest move yet, poaching metro heavyweight weeks after ditching oOh! Media partnership.

Geelong, 22 January 2026 – Gawk Outdoor is no longer easing into its next era. It’s kicking the door in.

Weeks after ending its partnership with oOh!Media and taking agency sales in-house, Gawk has made its most aggressive play yet: hiring Alex Anthony as Group Agency Sales Director for NSW & QLD.

Yes. That Alex Anthony.

Alex joins Tim Stevenson, who leads agency sales for VIC & SA, rounding out Gawk’s national agency sales capability.

From Metro Darling to Regional Weapon

Alex didn’t fall into OOH. He climbed it.

VMO. Account Manager to Group Sales Manager to NSW Sales Director. Agency trust. Big formats. Bigger results.

Awards along the way:

• OMA Emerging Leader
• Media i NSW OOH Person of the Year

Now he’s backing himself in regional, joining the most aggressive regional OOH operator in the country.

Why Gawk? Because Safe Is Boring.

Let’s be clear: Gawk didn’t hire Alex to “add experience”. Gawk hired Alex to accelerate chaos (the good kind).

With:

• 422+ static
• 64 digital
• Unrivalled regional dominance
• A national agency team built from scratch
• NSW boots on the ground
• Sydney very much in the crosshairs

Gawk isn’t trying to be liked. It’s being impossible to ignore.

Alex’s mission is brutally simple:

• Work directly with agencies
• Kill the myth that regional is secondary
• Prove that the biggest impact in OOH lives where people actually drive

Straight Talk Only

Luke Course, Director of Gawk, said:
“We didn’t hire Alex to maintain momentum. We hired him to multiply it. He’s smart, respected and doesn’t shy away from calling bullshit. That’s exactly the energy Gawk runs on.”

Alex Anthony, clearly not here to play it safe, said:
“Gawk stands out for its ambition and its genuine belief in the power of regional OOH. The scale is meaningful, the growth is accelerating, and the opportunity to build something special is clear. It’s an exciting next chapter and one I couldn’t be more pumped to get stuck into.”

Read the Signs

This hire isn’t isolated. It’s part of a pattern:

• Gawk breaks up with its long-term sales partner
• Builds a hand-picked agency team
• Starts telling its own story
• Then drops one of the industry’s most recognised sales leaders into the mix

That’s not evolution.
That’s escalation.