FAQS

Digital billboards showcase multiple ads in a rotating schedule, typically switching every 30 seconds. Typically, on our boards, your ad will display for 30 seconds every 4.5 minutes, totalling 1,680 plays or 14 hours of exposure each week. It will definitely get 10% share of time over a typical hour. Most of our digital billboards operate on this 30-second rotation. We do have some that run on a 60-second or 45 second schedule. Most of our sites are illuminated from 4am – Midnight each day. Again, there are some exceptions. For specific details about these sites, feel free to reach out to our team!

Digital billboards offer flexibility with easy artwork changes and the ability to display multiple creatives, while static billboards provide a single, impactful message. Your choice depends on your campaign needs—quick updates and variety vs. a long-term, high-impact presence.

With digital billboard advertising, your campaign can feature multiple creatives, and QR codes can be used, but not recommended on large format road side signs! Currently, we are not permitted to offer video-based billboard advertising. 

With digital billboards, changing your artwork is quick and easy. You can update your designs as often as needed, allowing you to keep your message fresh, respond to market changes, or highlight different products and promotions throughout your campaign. Most digital packages include a certain number of artwork changes at no additional cost, but it’s best to check with your package details to confirm if there are any limits or fees.

For static billboards, artwork changes are a bit more involved. Each change requires a reprint of the new design and installation on the billboard, which means there will be additional costs for production and labour each time you update your creative.

The ideal strategy depends on your campaign goals! Short-term bursts are perfect for driving immediate action, like promoting events, sales, or limited-time offers, as they create a sense of urgency.

Long-term placements, on the other hand, are ideal for building brand recognition and maintaining a consistent presence in the market, making your brand memorable over time. Combining both strategies—short bursts for promotions and long-term placements for brand reinforcement often delivers the best results throughout the year.

Choosing the right locations depends on your target audience and campaign objectives. If your goal is to reach a broad and diverse audience, a multi-site approach across the state can significantly increase your brand’s visibility, capturing attention in multiple key markets and along major travel routes. This strategy is perfect for businesses looking to establish a widespread presence and drive multi regional awareness.

However, if your focus is on creating a strong local impact, concentrating your efforts within a specific region can dominate visibility and reinforce your message within that community. By saturating a single area, you’ll create a powerful, repetitive presence that’s hard to miss, making it ideal for businesses looking to connect deeply with a local audience or establish market leadership in a particular region.

Ultimately, the choice between a multi-site campaign and a focused regional approach should align with your brand’s goals—whether that’s broad state-wide reach or concentrated local dominance.

We can take care of the artwork, or you can provide your own. Here are some design tips for effective billboard advertising. 

Use bold, clear fonts – The easier it is to read from a distance, the longer it stays in viewers’ minds.

Keep letter spacing consistent – This ensures readability at a glance.

Choose high-contrast colours – Perfect for grabbing attention from a drive-by audience.

TIP 1: KEEP IT SIMPLE

Stick to short copy – Aim for 7 words or less to keep it quick and impactful.

Avoid clutter – With only 3-5 seconds of drive-by time, less is more.

Creative matters – 41% of your campaign’s success hinges on good design.

TIP 2: MAKE YOUR BRAND CLEAR

Use a large, readable logo – Your business name should be easy to spot.

If the logo isn’t clear, spell it out – Ensure your brand name stands out.

We use a combination of traffic data, location analytics, and customer feedback to gauge the impact. Digital campaigns can also be tracked through unique URLs and QR codes (should your campaign contain this).

Our Digital billboards typically run from 4 am to 12am, but hours can vary depending on location and state. Most of our static boards are not illuminated.

Rotating multiple designs can keep your message fresh, engaging, and adaptable, especially on digital billboards. By alternating creatives, you can highlight different aspects of your brand, feature various products or messages, and appeal to different needs of potential customers.

For static billboards, however, a single, strong design is usually the most effective. Since the message doesn’t change, it delivers a consistent and memorable impact that reinforces your brand every time someone passes by. A well-crafted, bold design on a static billboard can become a recognisable landmark, sticking in people’s minds over time.

Ultimately, rotating multiple creatives is great for dynamic storytelling and capturing attention, while a single, powerful design works best for long-term brand reinforcement, driving up reach and frequency.